The data in this section allows you to analyze user behavior around your website pages and gain insights on the revenue generated by different ad sources. Following is the data specification for web analytics as extracted from web analytics OSPs

Data Schema

FieldDataDescription
ads_revenuestringTotal revenue generated by an ad for the given time duration
bounce_ratestringPercentage of single-page sessions out of the total sessions on a site
exit_ratestringPercentage of the number of exists out of the number of page views for a page
avg_time_on_pagestringTime spent by the users on a page, averaged over the given time duration
total_page_viewstringTotal number of views on a page over the given time duration
source_of_visitorstringAdvertisement source
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